Campaign Management

Welcome to my portfolio! As a Marketing Campaign Manager, I have orchestrated end-to-end influencer and communication campaigns to fuel brand growth and engagement. Explore my portfolio to discover proven campaign strategies I can deliver to elevate your brand.

View Samples

Engagement Campaign

The goal for this campaign was to nurture relationships with our customers and boost engagement.

I created an educational campaign for the month of September to assist customers in finding the right products for their needs. I planned and executed a series of weekly emails and blogs featuring informative content, quizzes, step-by-step how-tos, and routine recommendations, resulting in high click rates, strong engagement, and positive word-of-mouth feedback from the field sales team.

Gaming Giveaway Campaign

To boost social brand visibility for an up-and-coming gaming brand, I designed and executed a comprehensive giveaway campaign, onboarding 10 micro to macro influencers and bloggers to maximize cost efficiency and attract new prospects to the social media page. The campaign generated a total of 2 million new impressions and gained 4,000 new social followers in just one day!

Experience

2021-2022

Communications Manager

SeneGence International

Led global email campaign strategies

Managed blog, newsletter, and sms platforms

Co-led creative asset designs

Initiated and implemented A/B testing

Implemented customer journeys

Managed subscriber segmentation

Managed email templates and deployment

Analytics and KPI reporting

Source coding and UTM tags

2024-Current

Communications Specialist

True Innovations

Developed influencer campaign strategy and briefing

Managed influencer onboarding and contracts

Cultivated agency relationships

Reported analytics and KPI's

22%

Increase in email open rates in under 3 months.

36%

Increase in e-commerce sales from targeted campaign strategy.

4%

Increase in click-through-rates in 3 months.

Campaign Management

Experience

22%

36%

4%

More Campaign KPI's

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